Creating quality, engaging ads is essential if you want your campaigns to be successful. So many ads get overlooked on social media as they fall short of what's needed to stand out. I put this short presentation together to give you an insight into what's necessary for an ad to get noticed. I discuss the importance of language and imagery, creative do's and don'ts, and the reasons for using different creatives for different ad placements and why. You can also download the presentation below if needed.
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