If you haven't got a background in advertising, a lot of the language used can be quite confusing. So I created this video in order to explain what each of the terms mean. In Learning the Lingo Part 1 I discuss all of the key terminology you'll need to understand in order to set up your ad campaign. This includes the different types of campaigns that you can run and how they work. As well as everything to do with a campaign's ad sets and the actual ads themselves. You can also download the document below for reference.
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